Consider the woman who reads that bio-identical hormones may be useful for her menopausal symptoms. She goes to see her doctor, who states he has seen nothing in the medical press to support it, and that the medical literature considers natural hormones to be dangerous.
What if the medical literature has been manipulated? What if her doctor, in good faith, did not find a diversity of opinion because publications placed by professional ghostwriting firms had “crowded out” authentic scientific debate.
Attached to this blog are the hearings Sen. Charles Grassley’s committee on medical ethics. They document unregulated medical ghostwriting. While many journals and medical schools now have regulations for disclosure, loopholes remain.
The ghostwriting process was simple: drug companies identified medical authorities who were predisposed to their point of view. A medical ghostwriting company was hired to produce a review of the literature favoring pharmaceutical firms’ points of view. If the ghostwriting firm could not place the article in one journal, it rewrote it and submitted it to another. There was no disclosure of the real authorship or origin of the article.
So when the family physician, made curious by his patient’s request, surveyed the medical literature, he cannot find anything except negative reviews.
The effects of crowding out are not benign. The first documented episode of crowding out had to do with the safety of Vioxx. While there were rumors about heart attacks, references were hard to find. When the FDA reviewed a special Vioxx study (VIGOR) it resulted in a warning to Merck “Your promotional campaign discounts the fact that in the VIGOR study, patients on Vioxx were observed to have a four to five fold increase in myocardial infarctions. Because of the crowding out, a similar arthritis drug –Celebrex – which had no major cardiac risk, was perceived by the public to also be dangerous. A risky drug remained on the market longer than it should, and a safer medication was underutilized for years after.
Before one concludes that only big pharmaceutical firms are at fault, the Federal Trade Commission has taken up regulation of fraudulent claims in the nutraceutical and supplement industry. This has already led to such food giants Nestlé and Dannon scaling back claims for benefits for probiotic yogurts. Since supplement companies can command massive advertising budgets, yet another form of crowding out may be taking place.
However, on Sept. 28, 2010, The Federal Trade Commission charged Los Angeles-based POM Wonderful with over-hyping its products by making false and unscientific claims that they can prevent or be used to treat disorders ranging from erectile dysfunction, to prostate cancer, and heart disease.
The FTC issued an administrative complaint charging the makers of POM (pomegranate) supplements with making misleading claims about its products, thus violating federal law.
The statements by large pharmaceutical and supplement companies that flood the media and internet must be viewed with a degree of healthy skepticism. A large component of our practice is researching pharmaceutical and supplement claims.
Senate Hearing Link:
http://finance.senate.gov/newsroom/chairman/release/?id=af4af834-3fab-4293-be6d-ca7f1246484f.





